EducationUSA | Resources for HEIs Recruiting in the WHA Region

EducationUSA | Resources for HEIs Recruiting in the WHA Region


Good afternoon welcome to the Education
USA webinar series for US higher education institutions today we are
focused on recruitment trends in the Western Hemisphere region my name is
Jennifer Brown and I’m a program officer for the U.S. Department of State within
the Bureau of Educational and Cultural Affairs in the Education USA office and
I support Education USA advising throughout the Western Hemisphere I am
joined by three of my colleagues today who also work closely with education us
advisors around the Western Hemisphere and I will be introducing them to you
shortly but first I would like to start with some slides and just give you a
brief overview of Education USA in case you are are unfamiliar with our services Education USA we are a U.S. Department
of State network of advising centers all over the world and we promote u.s.
higher education by connecting international students to American
institutions we also support the U.S. higher education community by helping
them with their international or with you with your internationalization
efforts on campus and we also engage with foreign institutions and
governments regarding student mobility to the United States our focus is on
helping students find the best fit for them here is a map of our Education USA
advising centers around the world and this is a breakdown of those centers
which actually we’ve opened a few more centers in the Western Hemisphere since
this slide was put together well you can see the breakdown by region of advising
centers so we have around 435 or or a few more advising centers around the
world and you can see the totals for Africa East Asian Pacific Europe and
Eurasia near East or Middle East and North Africa as well as South and
Central Asia and the Western Hemisphere you can see that in the Western
Hemisphere we have more advising centers than any other region in the world
and you can also see the breakdown of the types of institutions that host our
advising centers we’re in a variety of different types of institutions from US
embassies and consulates to Fulbright Commission offices to fine a tional
centers and lots of other partners this is a map of our Education USA advising
centers throughout the Western Hemisphere and this has some more
updated members for you we are in around 335 countries we have around 147 centers
I feel like new ones are popping up every day we have 154 advisors and of
course we have the three REACS or regional educational advising
coordinators which I will introduce shortly and as I mentioned we are hosted
by a variety of different types of institutions here is a map
all of our regional educational advising coordinators around the world you have
14 of them and you can see that our REACS for the Western Hemisphere are
highlighted in orange and and you will be meeting them shortly
why recruit in the Western Hemisphere I’m not going to read all of these
bullets but there are so many reasons to recruit in the Western Hemisphere the
Western Hemisphere are WHA we like to call it has five of the top 25 sending
countries to the United States we are second only to Asia in terms of
international student mobility to the US WHA represents almost 10% of the global
figure of international students in the United States and also in terms of US
study abroad WHA have seven of the top 25 study abroad destinations worldwide
there are many institutional partnerships popping up this is a very
current recent trend between US and wh a higher education institutions which can
help promote student mobility and faculty mobility and research in both
directions there’s a lot of there’s a preponderance of government scholarships
available for students from the whj region to study abroad including in the
United States you can take advantage of Education USA organizes lots of fairs
that you’ll be hearing about we also participate in some commercial fairs we
collaborate with the Department of Commerce and their events and then of
course the whe region is the closest region to the United States there’s a
lot of travel between countries in the WHA region and the US so it’s a great
country it’s a easy place to visit it’s a great place to visit and a great place
to recruit as you may know the Department of State funds IIE’s open
doors report which tracks student mobility figures between the U.S. and
every country around the world and so I just wanted to show you a few facts and
figures about student mobility between Latin America and Caribbean and the US
and I have a separate slide on Canada but as you can see the number of
international students from the Western Hemisphere in the US and 2017-2018 was
close to 80,000 and the number of US study abroad students
I’m studying in the Western Hemisphere region was 51,513 and of course we
cannot leave out our neighbor Canada that those that data is calculated
separately so here are some figures for Canada I do want to highlight that
Canada is the number five sender of international students to the United
States now I’d like to introduce you to our regional educational advising
coordinators for Western Hemisphere Maria Mercedes Salmon who is based in
Mexico City Mexico and she supports education us advising in North America
Central America and the Caribbean Ana Villavicencio who is based in Quito Ecuador
she is she supports EducationUSA advising in South America specifically
within the Andean region and then Rita Moriconi who is based in Rio Brazil
she supports education is advising throughout the rest of South America
including Brazil and of course the southern cone and now it’s my pleasure to introduce to
you Ana Villavicencio who will be talking to you about student mobility
trends between the United States and the Western Hemisphere region Anna Thank You
Jennifer now I will give you a very brief overview and also focus on some
trends that we’ve seen throughout the WHA region first of all I would like to
mention that I feel WHA seen a lot of times as a very cohesive region that
that shares a similar culture while in reality it’s a very unique region that
has several sub regions that have different cultures they speak different
languages and this translates into different educational systems different
academic calendars so if you have had experiences perhaps working with one of
the sub regions and you’re thinking of branching out to other parts of wh a
please consider this that not necessarily everything that you know
about one country in wh a will translate for the rest of the continent as
Jennifer mentioned if we look at the open doors numbers of the last report
that open doors put out in 2018 we can see that whe has a very strong impact on
student mobility it is second only to Asia in terms of international students
mobility to the US with almost ten percent of international student coming
from the region next slide please looking at the top 25 places of origin
of international students we see that we have Canada Mexico Brazil Venezuela and
Colombia from our region and if you look at the percent changes that the 2018
report would put out you can see that there has been some decrease of
international students in some of these major sending countries specifically
looking at Canada Mexico in Colombia we see that perhaps part of the reason for
the decreases have been local economic circumstances where you have devaluation
of local currencies that perhaps have had an impact on the
students decision whether they should study abroad or not you also have a lot
of competition from other countries coming into the region offering
scholarships and opportunities to study at their countries and their
institutions and that has also probably moved some of the international students
to other places rather than the U.S. the nice surprise that we see is Brazil
there and Brazil has an eleven point seven increase of students studying in
the US and part of the reasoning that we see as EducationUSA is that in Brazil
the local circumstances as well insecurity in large country in a large
cities such as San Paulo and Rio probably had an impact in parents
decision of sending their kids to study abroad in areas that they see that are
more stable and the U.S. continues to have a very very good reputation for
higher education and so Brazilians are choosing the U.S. to to go and study
surprisingly we see Venezuela still in the top 25 places of origin even though
you know they’re going undergoing very difficult political and economic
situation in the country when is violence continue to choose to study in
the US and they’re finding ways to make their wishes to study in the U.S. come
true next slide please looking at the breakdown in academic
level we see that a great majority of international students from the region
choose to study at an undergraduate level and we see South America had an
increase of international students at this level part to blame favorably in
Brazil because of the increase of students choosing to to study in the
U.S. also at the graduate level we see an increase in the Caribbean region and
this is also a pleasant surprise we see that in the Caribbean locally a lot of
technical you know the the educational system in the Caribbean focuses a lot
their institutions are technical schools and now they’re building capacity to
become four your universities and therefore they
need trained professors graduate students to come back and populate this
new institution so there is a great demand for Graduate Studies and we see
an increasing amount of recruiting opportunities in this part of the world
not surprising non-degree just like in the rest of the world has had a big
impact in the region negative impact we see less students choosing non degrees
as I mentioned before local economic situation and political situations might
have had something to blame here first of all you know as soon as students have
less funding available there probably are choosing to save their funds for
perhaps a full academic degree abroad or they’re choosing to study short-term
programs in-house English intensive programs in-house or certificates
in-house if we feel that one degree is usually more susceptible to changes in
the economy in the local economies in the region and also political changes
political you know some countries might have had government initiatives
scholarships for studying short term programs and this have changed with
changes in governments and therefore we see some decreases in this area opt as
in the rest of the world has had an increase of whe students looking into
doing opt so this has become a great opportunity as well for recruiting and
seeing that you know wh a students are very interested in in this last part of
the international student pipeline next slide
study abroad WHA has a very strong impact as well is one of the major
receiving regions for American students though we see a decrease in the region
and perhaps this is due to other regions becoming more popular but still if you
look at the top 25 percent to top 25 countries in the region you see that
WHA has a lot of countries on the list and I surprised again is the Caribbean
where you see an increase of Americans choosing to study in the Caribbean their
study abroad opportunities and this is perhaps as due to the fact that there’s
been an increase in faculty lead and exchange programs focusing on certain
areas like health gender and social issues next slide please
when we look at regional trends and as I mentioned before and this is a very
diverse region so this is what we’ve seen that we can you know generalize for
the whole region as I mentioned this and I have to emphasize it again a lot of
changes in mobility are completely dependent on local political and
economic factors and remember that this is a region that is very volatile and
has a lot of changes in politics and in the economy that are studied and these
have very big impact on what’s going on with students decisions and
opportunities to study abroad not surprisingly funding is a main concern
for the students in this region and they’re always looking for cheaper
options to study abroad therefore Community College’s become an important
institution too you know as an option for students in this region there is
also a very strong focus on building partnerships and this can be
institutional level so it’s local institution looking to internationalize
and open relations with us in universities and in some cases also
government lead initiatives where perhaps even government is putting
funding towards this as a way of internationalizing their local
institutions stem areas and business continue to be super popular in this
part of the world as I mentioned so regionally you might see the interest in
other fields as well but we feel that throughout this continent stem and
business continue to be very very strong focus there is an interest in focusing
on teacher training and anything has to do with capacity building of local
institutions and also English a lot of governments continue to have a very
strong focus and desire improving English levels in the country
so these are options for possibilities for you to build partnerships as well as
I mentioned briefly as well we see that other countries are entering the market
in wh a so you have not only the old players like Australia Europe and Canada
but you have other countries like China Russia Turkey Hungary coming in offering
scholarships being very present and you know fairs and this become an option for
students especially when students are looking to find cheaper options to study
abroad even though the u.s. is continued to be regarded as the best place to
study because of the academic quality funding my you know lead students to
take other options so it has become a competition for us studies these are in
general the trends that we see now I’m gonna pass the microphone over to Maria
Mercedes who’s gonna talk to you a little bit more about opportunities
hello everyone good afternoon from Mexico City as Ana said I am here to
share with you some of the big trends that we see as opportunities in ways of
recruiting more international students from the Western Hemisphere we do see a
large numbers of local governments that are investing in their future workforce
this means that they are very interested in creating spaces for young
professionals to gain certain skills related to language to cultural
diversity and global competitiveness and therefore when they look at what is out
there even though we do have fierce competition by other educational systems
we all agree that the U.S. is that one place where all of skills this is based of
course on the liberal arts curriculum that the U.S. higher education
institutions offer and at the undergraduate level but also at the
graduate level we do see and value the flexibility of the interdisciplinary
graduate programs that are available as well as that diversity that only happens
within the classroom in terms of where the other students that are they’re
coming from as well as faculty where are they coming from what are the
experiences that they have and what do they have to share now in terms of what
types of programs local governments are supporting for students to study abroad
in the United States we see a good number and you can see in this slide
here a good number of undergraduate supported programs and initiatives we do
see the largest number of support in terms of graduate students this will be
masters and doctoral degrees and you must be aware that there in some cases
there may be special field or focus emphasis in particular countries you
also see that there are a number of initiatives supporting English teacher
training basically focusing on teaching methodology and graduate degrees for
them and then we do see a good number you know I would say four very important
countries in the Western Hemisphere that offer and support short-term non degree
scholarships for students to want to go study English or engage in some kind of
research experience as Anna mentioned these has perhaps suffered the most with
some of the financial trends that we see throughout the region but but we do
still have a few opportunities available these scholarship programs are typically
administered by the local ministries of Education the ministries of Foreign
Affairs I mean some cases we do see the Ministry of Finance involved as well in
some cases government agencies seek out direct partnerships with higher
education institutions to negotiate discounted rates and also to create a
list of who the partners are so you must be aware before
rolling out your well I’m gonna when I go get some of these scholarships hat
when you’re coming to the region or you’re thinking strategically throughout
your internationalization strategies that you need to know that there may be
cases in which there will be at least and some of these lists are based on
published rankings we don’t endorse any rankings we try actually to work with
local governments and help them identify more on the quality of the programs and
and some some of these governments and some is some organizations to listen to
us and then others are very strict about well these are the parameters that we
are going to use you also must know that these rankings and these lists are not
only based on the institution there are some initiatives that consider program
by program or department by department the quality and the reputation of those
the amount that a student is eligible for in terms of funding and support it’s
also it varies from country to country you also must know that a lot of local
governments do contribute through the Fulbright Program so be familiar with
with those initiatives and opportunities for graduate students and when you’re
visiting a country and you’re interested in recruiting more Fulbright grantees
mainly at the graduate level then you know do let us know because we can help
support that or facilitate meetings at least with the Fulbright Commission so
that they are aware of opportunities that your institution may have for their
students there are a few new governments in the region and so just stay tuned
because there may be some more exciting news coming our way I do suggest that
that you follow up on what’s happening with local scholarships offer by
governments now in terms of other financial resources next slide please
you know we also do do have a series of models that represent public-private
initiatives and funding so we do have the public-private partnership model
which mainly focuses to support graduate students main
there are loan programs that allow for a percentage of that amount to become a
scholarship you may have heard of Colfuturo Hondufuturoon and Guatefuturo
and if you have not then I do recommend that you become more familiar
with that some of these organizations do work with higher education institutions
to sign mo use to negotiate discount rates in terms of tuition for their
students but you also must know that students who apply to these resources
are not limited to attending the institutions who have news with them and
they will they do have open competitions sometimes they do the trimming specific
fields but but you must you know also be aware that you know they will consider
any type of program if allowed and at any institution they will review the
program reputation and recognition of course we do see of course also a
co-sponsor Fulbright grants and this would be Fulbright through the private
sector an example for it could be in Canada where we have the kilim
undergraduate scholarships which also it’s another exception here because it’s
focusing on undergraduate studies and not necessarily graduate as
traditionally the Fulbright grants do we do have NGO private sector local
government partnerships these focus on workforce development and so you’ll find
a series of opportunities for two-year technical degrees or short-term
exchanges and then of course we do see NGOs who support directly students can
apply for funding mainly at the graduate level as well and then we do see a
number of private sector professional development initiatives that offer loans
and scholarships to their own employees I just want to mention and emphasize
that in the Western Hemisphere we do have the Organization of American States
Growth Fund which also it’s another source of funding that our students are
eligible for next slide please I will share with you now some of our
exciting partnership initiatives that we have going on
it was mentioned earlier in the presentation we do consider this a good
way to attract international students who may not be thinking of enrolling for
a full degree in the United States so international institutions are looking
at ways in which they can provide opportunities for their students to
engage in an international experience as part of their internationalization
strategies we are not limiting these internationalization strategies to
mobility but it is the main structure or platform in which local institutions are
seeking out partnerships however I must let you know that there also there’s
also interest in dual or join degree programs at the undergraduate and
graduate level there’s also interest in articulation agreements to transfer as
Ana mentioned earlier in the Caribbean and in Canada in many other countries
throughout the region we do have the equivalent to community colleges or
technical education institutions and so these institutions are looking for
opportunities for their students to transfer and so the United States it’s a
very attractive partner there’s also high interest in research and faculty
exchanges and of course very high interest on online education and sharing
now we do see a few challenges in pursuing these partnerships and of
course streamlining the processes signing and will use credit transfer
ability and recognition have presented themselves on challenges so we are there
to support and smooth and provide information to the interested
institutions seeking out these partnerships we do see challenges in the
sustainability and funding because there there is a lot of expectation that these
agreements are going to be won for one party so balancing the numbers of
students that go the students that come and the cost that are related to that
can pose a challenge for local institutions infrastructure staffing
issues and just something as simple as housing could be a challenge for local
higher education institutions here in the region so think about that
as you’re thinking you know identifying new countries where you would want to
work with an institution abroad visas what is the right type of visa for
students to engage in this type of activity and and then of course
accreditation and evaluation of local institutions you know what does it mean
in the United States and what does it mean in the rest of the region so a few
things to to think about Education USA does have a role here in the Western
Hemisphere to bill or increase capacity by facilitating workshops and trainings
and meetings or convening opportunities as well to create more awareness of
interest for partnerships among our local stakeholders and also our
stakeholders in the United States as you all are to facilitate introductions in
some cases reacts and advisors have supported the review of partnership
proposals this has been limited but if there’s anyone who has interest in you
know asking for us to let them know if something is missing then we can do that
and especially we have engaged in this type of activity 100,000 strong in the Americas next slide
please I just want to share two very important
initiatives and programs that we have through the US government and the first
one has already been mentioned several times this morning the 100,000 strong in
the Americas initiative I hope that most of you are familiar with it any of you
are not just very briefly the goal is to increase student mobility between the
Americas and the U.S. in both directions by the year 2020 as you saw our numbers
for sending students to the United States we have surpassed that that
100,000 limit but we’re a little short still on the study abroad side we want
to welcome more US students we do see a value in hosting students because they
share their experiences and they encourage international students to go
study in the United States sustainable exchanges through institutional
partnerships through the innovation funds you must be familiar with these
bcc funding grants that will allow for these partnerships to take place these
projects to take place what what do these projects look like they look like
student exchanges faculty programs research and innovation projects we do
seek out and you will see that the sponsors for the 100,000 strong in the
Americas program come from public and private donors and these determine the
themes and the countries that are going to be eligible for the competitions for
the partnerships Colombia is a great example they’ve been very active in the
donations so you’ll see that there are a lot of rounds for for Colombia US
partnership promotion and just to give you a final tip join the Innovation Fund
through the website and just last our US study abroad branch
it’s our young sister of Education USA branch it oversees programs such as the
Gilman scholarship so you may be familiar with that it also its objective
is to increase student mobility from the US abroad and there are a number of
resources that are available for US institutions for institutions and organizations abroad and
through the US embassies and Fulbright commissions and then there’s
also a very nice MOOC that if you’re thinking about engaging in institutional
partnerships and exchanges you may benefit from watching all of these
resources are free and they are published through our website in both
cases so I encourage you to review that and with that I’ll leave you to Rita
I am going to be talking to you about Education USA
special program and the way that you can use the special program even if you
think at first you are not necessarily geared to you towards your recruiting
purposes so next slide please this line you have the education say
opportunities funds program which is that program that’s dear to our hearts
and also helps us a lot in professional development for our Education USA
advisors in the field the program assists highly qualified students who
are likely to be awarded some financial aid for U.S. colleges and universities
the who lack the financial resources to cover the upfront cost of obtaining an
admission site such as casting application fees or airfare we can have
assumed in the middle of the Amazon having capables
or an airplane to the nearby testing center to take an SAT or ACTor TOEFL
and I also GRE so the program for most of the US Department of State’s
objectives of broadening outreach to youth and underserved audiences and
advancing mutual understanding and supporting social inclusion so the
picture in front of you right now was taken as a launch of open door you know
as you all familiar with open doors the publication by these two division
education and student mobility to and from the U.S. supported by the US
Department of State in this picture you see the Assistant Secretary Marie
Royce introducing two opportunity students one from Bolivia Jocelyn and one from
Brazil Giovanni yes they have the same
surname but they are not related and they shared with the audience then at
the opening of opportunity with all nationwide media in the last you know in
journalism everybody and their experience with the program Jocelyn was
the opportunity students which did her undergraduate graduate degree at Berea
College from Bolivia and she’s presently a graduate student in the ph.d program
in psychology Georgetown and Giovanni is an opportunity graduate student from
Brazil presently a PhD student political Science at the University of Pennsylvania you know in their
own words they they talk about seeing opportunity fund as more than the
technical information support for students would not be able to afford the
application process to as institutions the program makes it possible for young
people to dream beyond what they see a reach further than they were told they
could go next slide so this program is replicated in 51 countries and it
brings international diversity to you U.S. higher education on a superb way it
also brings high media interest as major TVs and newspapers abroad highlighting
the U.S. higher education institutions and the benefits of studying at a U.S.
college or university it is as this all of a sudden your institutions are on the
local NBC or ABC News broadcast nationwide in this country this media
interest has proven very positive for us at our offices attracting also regular
paying students that model their path on the opportunities students I have
succeeded in applying to your U.S. higher education institutions this is a
great PR for you with excellent alumni results as this is our selected
countrywide with a very labor-intensive selection a great example comes from
Brazil where the newly elected congresswoman have become model the
second most votes in women in Brazil was a former opportunity to major in
astrophysics and political science at Harvard and left everything to dedicate
herself to education in Brazil also in Costa Rica we know Maria Mercedes was
able to secure cost-share with a foundation for the past years for opportunity there
and now the same foundation is funding a community colleges so a little seed you
plant can you know blossom into many Mexico has its version of the
opportunity with support from the Mexican government it’s called diversity
the makers the entire first cohort with the U.S. embassy funding Brazil partnered
with the 31st richest men in the world and they gave
20 new graduate opportunities student selected country wide and 95 percent of
these students from all regions in Brazil are afro-Brazlians or indigenous
next slide so as opportunity I also want to talk to you about Education USA
Academy this is a pre-college academic enrichment program for international
high school students offering specialized college preparatory content writing
workshops campus visits, culture activities to attain an insiders perspective on
high education in the United States while getting the chance to experience
what a U.S. college campuses as feels like Education USA Academy students
have the opportunity to improve their English skills in a immersive
environment discovered tips for preparing a successful college
application and learn more about US college admissions process many of the
Academy students have been admitted to colleges in the U.S. they are presently
14 and teachers the Academy programs at US higher institutions from substituting
for weeks hours emphasis on college prep and campus course host institutions have
more discretion to program around thematic content some are for
the arts some are for engineering Aeronautics etc you can find more
information at the Education USA academy website in the slide next so
another form of cohort advising and we’ve been training our teachers the
advisors to establish this cohort advising advisors in the region um if the I know
one of them I just told you about is the opportunity the other one is this one
competitive college club this is an initiative that helps the motivated
high-performing students realize their goals study in the United States these
are paying students sometimes we immerse with opportunities students but usually
do the competitive college club separate advisors help students to develop the
skills for building the competitive applications to U.S. higher education
institutions students are carefully selected based on that that makes achievement language
proficiency social involvement there are competitive competitive college clubs
throughout the region for undergraduate students and the few one are starting
for graduate students as well you ask my education institutions are welcome to
reach all through these clubs and people were all orientations about studying in the US
or maybe more submissions exercise to help advisors in there yearly cohort
next slide Education USA’s boot camps and now what we call college application 101
well parents were determining factor for undergraduate students to attend college
in the U.S. are usually working during the week and all students come for
information sessions parents can only attend on weekends so efficiency advisor
start organizing the boot camp sometimes taking advantage of a u.s. University
visit to convene parents and students on an intensive college application 101 you can see by the picture here we have University of Minnesota with us on this college application 101 we do give information about essay writing how
to choose colleges how to request and write letters of recommendation and a
very specific information among financial planning for parents where advisors
translate cost into local currency and sometimes even compare costs with local
universities highlighting the benefits of the U.S. higher education always
inform Education USA offices of your visit in advance so whenever appropriate
they can see to in this weekly or group session or no special sessions like the
bootcamps Canada the virtual boot camp for instance
and then in Mexico City and also do normal boot camps twice a year
and there tons of examples also in South America next slide now Education USA
workshop for high school counselors what adviser engage in a range of workshops
for guiding school counselor either Education USA by themselves
or with the presence of US higher education visit US embassies in conflict
sometimes support this workshops to engage guidance counselors for local
schools as well as those from international schools to increase the
funds so that you can visit at different schools depending on trends in
countries you know for instance our countries where many local schools are
now partnering with business to offer a high school diploma as well as a local
diploma to students a high school diploma from the US and a local diploma
from their own high school and there are so many opportunities are there for you to
expand the pool you can tap into during your visit or during webinars with
EducationUSA also during fairs Education USA includes guidance
counselor’s meetings or speed-dating with US higher institutions such as the
picture you see below during a community college fair visit in South
America Canada has been doing several traveling counselor training around the
country Barbados Eastern Caribbean islands and Bahamas has been offering
counselors workshops as well as sports coaches training for student athletes
pretty smart right if you want to get those athletes out there Mexico Brazil
Chile and many other countries you know in our region through this program
regularly as well in the Caribbean as you can say partner with local
ministries of Education to reach out to this school Education USA is working
hard to plan the full standard if you can reach all students during your visit
there are programs that are cohorts and outreaches in which EducationUSA goes to
one or two or three schools efforts at different times for four times or five
times in a given semester to also coach the students to choose the U.S. as a
destination and how to apply to US studies next slide and I will be brief here but
pre-departure orientations we love them our comprehensive EducationUSA advisor
offices organize them with a bi-national perspective comparing the local country
to the US in terms of classroom culture life
campus cultural differences so usually US missions which means embassies and
consulates in countries participate sending their vice consul for visas
officers saying welcome the students to the United States
it’s our public diplomacy s right and you may want to suggest them for your
accepted student so that you know they can come to you more prepared and with
ties to the local US mission this can be the alumni from your campuses that US
missions can tap into as well next slide and so some of the recruitment
recommendations the next slide we’re going to be talking about fairs EducationUSA has many fairs in the region fairs are our natural recruitment kids in Latin
America because we’re Latin America word of mouth is a key component to attract
business in this region and sorry for my justification of it’s
also Latin America I will list some of the fairs in the region that
will take place in 2019 and 2020 so you can choose to join usually U.S. higher
education institutions visit high schools in the morning class fairs in
the afternoons or evenings in a given city these are highly supported
by the U.S. missions and the consulates with nationwide press
media and social media which puts you in major newspapers and on TV with advisors
and officers giving interviews and highlighting the accuracy of the U.S.
education this is having a nineteen South America fairs circuit dates are
out there on this slide starting on August 25th and in Brazil going to Rio
Brazil Sao Paulo Santa Cruz Asuncion, Argentina, Montevideo, Paraguay
and Uruguay Santiago, Chile Lima, Quito in Peru, Guayaquil in Ecuador finishing in Bogota Colombia on
September 18 next slide we also have very few specific fairs such as the LLM
fair in South America that will take place from October 16 to 30 that’s
that’s the masters law or you know like we
did last year community college fair very focused on community colleges you
know in South America and there are some fairs like in Venezuela that there has
been a challenging country for us to recruit but as you could see from honest
data you know a country that is out there on the top recruiting countries in
the region and and there is a mock fair organized by bi-national centers
in Venezuela where a student in national countries is given a university
and a semester project so the student research from that
University talk to that University and at the end of the semester the students
actually come up with a fair where they are representing several US universities
and guess what Venezuelan students need to hear from you need to have you
volunteer to coach those students on this project we would love to have you
next slide there are other student recruitment events in North America
South America and Caribbean and South America and so I want to tell you a
little bit about that first one with college and university Caribbean tour
it’s going to Bahamas Barbados to Jamaica Trinidad Tobago it’s gonna be mid
to late October they are skilled to be fast but be on the look the Mexico
academic mobility symposium obviously in Mexico and they start to become first
the center America’s college and university regional fair on the spring
of 2020 and you know at countries in Central America this is a recurring fair
that’s been going on for years the STEM tour fair and that encompasses Colombia
Costa Rica and Panama Panama will be a new adding this year on spring 2020
alumni fairs in Guatemala Mexico and Nicaragua also spring 2020 a Canada
Roadshow this is going to be and spring 2020 days are still to be
announced but a first roadshow in Canada and the Brazil Roadshow which has been
going on for years also dates to be a spring 2020 ending by the Brazil NAFSA conference next slide you can also share your
information with us through the educationusa.state.gov
website and you can submit special opportunities and financial aid
information and scholarships and situation benefit an agenda opportunity
available for specific countries or for all countries this submission goes to every
EducationUSA office not only in our region but in the globe every
Monday on a social media digest to be distributed in posts throughout the week
so please register under the U.S. higher education professionals in our website
www.educationusa.state.goc and start submitting your posts US embassies and consulates in the
region replicate usually EducationUSA posts as well and and that will extend
you know your territory next slide I want to share with you
some of the recruiting strategies that will benefit the region interact with
students through EducationUSA webinars in-person presentations at advising
centers you know Maria Mercedes mentioned to you many of the scholarships are
countries that there are some countries like Paraguay that are now doing the
non degree scholarship program you know and the more that you are up there the
best that students can hear from you directly and you can interest them use
alumini to recruits to not underestimate the value of sending representatives to
build trust and name recognition remember Latin America word of mouth
compose with us for that connects current students on campus with
potential students from the same country to share their experiences how some of
our social media pros are actually putting a student on your
campus from a given country to talking social media to student and locally and
it’s been very successful so you can reach out to REAC or the advisors
and proposed us if visiting a major city consider joining other universities
recruiting in the country high traffic education and state centers prefer to welcome
some small groups of universities set up start getting many individual visits
there was one case in Rio that we have twenty of you coming on the same day
without you knowing so we actually organize a mini fair we talk to
EducationUSA advisors from off-the-beaten-track location many of
this aren’t active resources with numerous interesting study in United
States and we can help you identify those locations distribute materials in
local language Spanish Portuguese English French and even that channel
region highlight the anecdotes of institutional support programs services
that may be of interest to students from the region especially related to culture
history politics for who we are many of our offices are inside
American spaces and they have seen and maybe we can work with you also to fit
on the scene women afro-american etc we have a log
in to the EducationUSA websites and we did talk about that you know and find
out about our conferences in the region that can be integral to student
recruitment and establish a partnership use local language websites to attract
students from especially those government scholarship programs because
the other countries are out there and sometimes we need this is go a step
further international students have often being the focus of recruitment
efforts but US universities are recently coming to recruit qualified students
from from international schools in and trying an international school in
every single visit and inform about faculty-led study abroad programs at
your institution as professors and students should stop by EducationUSA
advising centers to meet local students and share experiences of being a student
at your institution become familiar with the official institution agreement
between you as institutions and those of the countries that you are interested in
recruiting be aware short-term program motivate students to
restart a full term degree program and that’s the case for the EducationUSA Academy
that has a driven lots of students applied for two degrees in
the advising offices to help advisors with local projects and
explore institution wide partnerships that goes beyond recruiting institutions
and several countries in the region who have internationalization goals mandate
many are ready to entering the broader partnerships such as cyclists exchanges
research internship programs and group study abroad for both inbound and outbound students next slide and also you know think about hosting our Education USA
advisors in your campus you know we have EducationUSA training institutes you know I’m
going to participate with my colleagues from Europe Peter Baker and the level 2
training is because now in June there is a set of Education USA advisors from all
over the world there are fronted instances and they can visit your campus
also before after conferences including the EducationUSA Forum for in Washington DC which
will be you know end of July beginning of August this year and you’ll
participate at the EducationUSA Forum that if it’s from my side I turn into it
so Jennifer thank you Rita and thank you to Anna and Maria-Mercedes as well I
think this has been really informative thank you for all of the great tips and
trends in terms of recruitment in the Western Hemisphere we do have some
questions coming in from viewers so let’s let’s take a look at some of those
and we’ll take a stab and and then just keep in mind that we will be putting up
our email addresses again so if we don’t get to your question feel free to email
us directly so that we can we can answer that question so the first question I’ve
got here is Colorado State University global asked as we see more online
institutions in the US and it becomes more accepted are countries in the
Western Hemisphere becoming more open to online courses and
I I’m going to just generally say yes I
believe that they are but I’d like to send this first to Rita and and then
you can each take a turn if you want to speak briefly about this trend in your
sub-regions yes so definitely if it’s trend the region as well maybe to do students are in the
military sometimes students are traveling a lot they are turning into a line I think
for those um the number or three or fourth country to use courseraand I
think the questions were afraid of in the beginning were the fact that they
weren’t sure that it’s online diplomas I would would actually fill out online
diplomas and now they know that enough in the diplomas they do get the same
diploma as a credential student so that’s definitely a trend here in our
region yeah Thank You Rita yes definitely in the Andean region is also a
very very popular option especially for thinking about finances again the fact
you know online programs allow local students to continue to work while
they’re studying which is a very common way of doing graduate studies locally
right and so especially online programs that might be hybrid and I have some you
know summer or short sessions in the U.S. are very very well received some
concerns are whether those diplomas will be recognized locally for example in Ecuador in the past they weren’t now the law has changed and there’s definitely
even more government push to this for this kind of opportunity so it’s
definitely those programs are definitely very well received
thank you yes for North America Central America and the Caribbean I would say
that there is interest still sometimes online courses and and full
degrees could be costly and so if students are looking into ways of
savings it may not be the best way for them there is concern about
accreditation as Anna mentioned and just now in terms of recognition of the
degrees and so if the degrees have created that or not and so there’s a
little bit of lack of knowledge of what and how online courses and degrees
operate and then the last thing I would say is where I do see the opportunities
is in the institutional partnerships because institutions do think of online
education as an internationalization strategy and they’re more interested in
adopting models and collaboration they don’t want their students out there
doing a separate class of course they want it to be part of their own programs
and so for example if you’re familiar with the coil program that is very
popular in the North America Central America and Caribbean regions so just
something to think about you know it may be a good opportunity a good way to seek
out partnerships institutional partnerships thank you going on to the
next question it says are you familiar with two plus two pathway programs with
WHA institutions whereby students and I assume that this means students from
the Western Hemisphere spend two years in their country and then transferred to
the U.S. specific examples would be great and I think I’m going to send this
first back to Maria-Mercedes because I believe this is a trend perhaps in the
Caribbean and then we can get a chance to hear from Anna and Rita as well yes
definitely Jen the Caribbean I can think of Bahamas Barbados and
other Eastern Caribbean islands where their local colleges do have
articulation agreements for their students to transfer on and obtain
four-year degrees in Central America we also do see a model in Panama where
local institutions have developed partnerships with institutions in the US
and so there are articulation agreements as well the same thing Nicaragua and right
there is very high interest in Nicaraguan pursuing more of these
partnerships because there’s a lot of interest in in having an experience and
studying in the U.S. right now and finally Costa Rica also has a couple of
success stories I do not want to mention any specific institutions right now but
I’m happy do you want to follow up over email we can discuss a little bit more
into detail the models thank you Rita do you want to share yes um as a matter
of fact I know very there is a first liberal arts college in Brazil that the
partnership with Kent State University and to keep Parana which is a Catholic
University but where attend States and professors from Kent State to teach
in the first two years here in Brazil and then students transfer into the last
two years in the U.S. this is a model because there’s no concept of liberal
arts college in general education in the country and this is also a model there
many other Brazilian universities in the country want to follow and I want to
find the right partner so if you’re thinking of that I have to say in the
region in southern cone I haven’t seen the model with the 2+2 like the American
Academy out within in Curitiba paraná but there is interest of the university
that want to pursue because when something like that comes it’s a trend
and others are to follow thank you thank you Anna do you have something to add in
my in my region I don’t have specifically of local institutions we do
have a very strange model let’s put it this way but it’s working really well
and it’s with Broward College where my understanding is that Broward has some
affiliate Institute’s in the region and in the case that I’m thinking and in my
region is Bolivia and Ecuador where students can take two years locally of
their studies and then transfer automatically to Broward in Florida and
finish their studies there so this but these institutions in
Ecuador and Bolivia are not considered higher education institutions Ecuadorian
Bolivian so it’s a little weird in that sense because literally those students
that choose to study locally they’re doing so their their degree would only
be recognized if they finished at Broward or finish at a university in the
US I mean technically they can transfer to other institutions as well but most
of them obviously transfer to Broward since its that relationship so that’s
the only example that I can think of we I don’t know of any local institutions
that have a 2+2 model okay thank you so in the interest of time I think I’m
going to take one more question and then we’ll share our contact information
again so that you have that you can send us any follow-up questions but actually
I’m gonna send this back to Ana because well the question is what is the best
way to recruit students from outside of the major capital cities and of course
my first answer is going to be working with EducationUSA because in many cases
we do have advising centers outside of the capital cities and we encourage you
to visit those so I’m going to turn to Anna to give you a few tips on the
Andean region and then each of you can weigh in and then we’ll we’ll wrap it up
yes thank you Jennifer so it’s a great idea you should know that we have very
strong private schools and public schools as well a lot of them are
international baccalaureate schools and with great students so there’s tons of
potential and my my recommendation will be to contact EducationUSA if we don’t
have a Center in the city that you’re thinking of visiting still the Education
USA Center in the capital for example have contacts and can help you establish
those relationships those agendas first so that you we can you know help you
with that logistics because I know that you know these schools are not used to
having US universities visit so we are happy to help you
that relationship first I would say that you know in some cases when when we do
have centers nearby we’re happy to go with you to present with you so we can
talk about just briefly our EducationUSA services and you can do your
recruiting activities as well so partnering up with Education USA is
important in that sense just to be able to help you open doors in this schools
or universities that you’re thinking of visiting Maria-Mercedes do you have something to add
to again so to add I mean we would love it if you could come but if you can’t
come or you’re thinking of coming maybe not soon but you know introducing it to
your recruitment strategy then you can start by doing webinars reaching out to
our advisors and just there getting your institution to be recognized out there
in other locations so on top of what Ana has already shared you just keep in mind
that we do have a very diverse structure in our region we have countries where we
have multiple centers and we have countries where we have just one
advising center and one advisor for the entire country so that advisor will
course want to help you but it may be you know in what may be at a slower pace
then where we have multiple advisors so just keep that in mind
thank you, Rita recruiting students outside of the major capital cities yes
so I mean we talked a little bit about fairs you know and country towards that
will bring you to different cities like what Ana is doing in Colombia for the
STEM focus in different cities and in tying with Costa Rica
and now Panama and what I’m doing in the Brazil Roadshow right when seven cities
there are major cities more than a million population but not necessarily
they’re a little bit off the beaten track so that’s one and then the other
thing use our programs the special permit that
I just talked to you I mean regional and in let us know what
you want we will help you go to the cities and with webinars like Maria-Mercedes just said and we chose to this special group you know the full
board advisors so they’re already ready waiting to apply and you’re not going by
your University when they’re reaching out to them but you’re talking about
general education application but you are obviously you know from a university
in the West and you know your name will be recognized if the students decide to
apply to your institution so I highly recommend that thank you thank you
and it looks like we do have time for one more question the question is we
would be interested in accessing more indigenous communities but we don’t know
how to reach them do you have any advice for us and I’m going to send this back
to Rita first I’m so glad you asked that question in particular I just opened a new EducationUSA office in Acre and if you don’t know what
Acre is it is in Brazil in the border of Peru and Bolivia and I
cannot tell you how much of an indigenous community is there in Acre also on being opportunity graduate program that lemon foundation is working
with US State Department in Brazil one of the PhD candidates is from Acre
so there are so many ways that we can help and I’m giving you one example
we’re looking into you know opening your sensors also in Paraguay we’re just a
big indigenous community as well if you speak the local language Guarani we
will be happy to help maybe your interested in recruiting the students
maybe your interest is and working with the local universities on programs like
the governor of Acre is actually going to California to the
environmental studies workshops and conferences they
are there and sometimes maybe we can even link you higher up so please
contact us we’ll be happy to help thank you well I know that our other two
REACS also have indigenous communities in their countries
Maria-Mercedes would you like to answer this question sure
just want to mention that it’s important to keep in mind that indigenous students
are non-traditional students and the way we see them and they may come with less
preparation or may be less ready to consider studying in the United States
is simply because they have not been exposed to the opportunities through
their local institutions or in general they don’t they don’t think about it and
so I think that a good way to start is to look at what programs the US
government has in-country because there are several leadership and
programs designed for youth for indigenous youth so reach out to us we
can talk a little bit about looking at alumni of these programs may be a good
way to start recruiting because as it was mentioned earlier you you get one
and then you will get a hundred so you know just working with that student that
alumni who has been exposed to the US will be a very very high influence and
then institutional partnerships as Rita said I think it’s a good way we are
looking at ways of engaging with more internships and experiential learning
and this may be a good way to engage some of those students and just to
mention one last thing in Mexico for example we do have a system of higher
education institutions called Interculturales and they serve is
specifically minority minorities in countries so their minority serving
institutions locally so you may want to think about that before reaching out to
indigenous communities as well to put together a good strong strategy thank
you and Ana yes in my case the Andean region has a
very very large indigenous population so it’s difficult to really say how to
recruit indigenous groups because really that a lot of them are just very widely
available in the capitals they usually come to the capitals to get more quality
education in the case for example for Bolivia I would say just going through any
Education USA Center is definitely one way to go interestingly the embassies in
the region have a lot of focus on helping under represented
groups and so just to make sure that you when you talk to the Education USA
advisors or you visit the embassies you hear what they’re doing for example in
Colombia you have a program called the Martin Luther King program which we
should call just MLK program and it’s for indigenous and afro-colombian students and the program helps them with
English level and leadership skills while they’re going to local colleges
and a lot of our Opportunity Fund grantees come from this program and so
again if you talk to Education USA and figure out what you know what we’re
doing with opportunity in the Andean region it’s highly likely we’re working
with indigenous and afro-communities we are recording or have been recording
this presentation and we will post it on to our Education USA Youtube
channel so I just wanted to thank you for
joining us this is once again this is a series of webinars targeted for U.S.
higher education institutions on various themes whether they be recruiting in a
specific world region or related another topic related to international
recruitment so our next webinar will be held in June and that webinar will be
focusing on working with foreign high school counselors or international high
school counselors to recruit students so we are still
determining the date for that event and we will post that on our website and on
our social media channels once again our website is Educationusa.state.gov and here on this slide you have all of our contact information
please don’t hesitate to reach out and also if you are interested in working
more closely with us we I would highly recommend that you attend our Education
USA forum that will take place here in Washington DC from July 30 to August
1st if you go on our Educationusa.state.gov website you will find information for
the EducationUSA forum and if you come to that you will see the three lovely
REACS that you’ve met today as well as myself and the other eleven REACS as
well as about 50 Education USA advisors from around the world and you will give
various educational sessions on you know themes related to international
recruitment in specific regions but also on other topics related to
internationalizing your campus so thank you very much for joining us today it
was a pleasure talking with you we hope this information was useful and please
stay in contact with us thank you and have a great afternoon. Educationusa.state.gov

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