Esben Laulund – IPA Europe

Esben Laulund – IPA Europe


IPA Europe is an association of some of the leading
probiotic companies in Europe, with a global outreach. What we are working on
and our main focus is to make sure that we have
a probiotic industry in Europe and we are dealing very much
with the EU Commission on trying to get positive conditions
for probiotics in Europe. I think we have been very hammered
about the uncertainty about what is the regulatory framework
for probiotics in Europe. We have seen a fantastic growth
of probiotics outside Europe and stagnation in Europe and we want to change that especially because IPA Europe
represents European companies. One of the things that we feel
is that the European consumers are really misled about probiotics. They know what probiotics are
and they are looking for it. We can see that on Google Trends:
it’s actually increasing. So we want, as an industry, to make sure
that we also have a regulatory framework that complies with
the expectations of consumers.

Leave a Reply

Your email address will not be published. Required fields are marked *