GoTogether: American Underground

GoTogether: American Underground


My name is Justin Laidlaw. I work at Runaway, here downtown. We’re an urban lifestyle and apparel brand. Been doing that for about
three years now. Our office is located in American Underground, which is
actually right across the street from our shop. I’ve been taking the bus for seven years or so now. I didn’t have my
license until I was 19. So even when I had my license I didn’t own a car, so
I did a lot of commuting to school when I was a Durham Tech and then again now at
Central and into town for work. One thing that I discovered recently was
the TransLoc app. It’s pretty easy, you get on, you figure out what your
destination is, and then you put that into the system. It’s basically like Google
Maps in that way. I can get a notification through the app saying the
buses 5-10 minutes away. So I can leave my house and walk a few blocks up the
street and get to the stop and then I hop on either the 5 or 5k. My experience
on the bus has been good. I can catch up on morning
news and check my social media. I might even get some work done. Working
in American Underground is amazing. Just this sense of collaboration. My
business partner Gabe and I pretty much given up on trying to park down here so taking the bus has been a nice alternative to that. My name is Molly Demarest and I am head of operations and finance at the American
Underground. For those that don’t know American Underground is a campus for
entrepreneurs. Three years ago we only had 35 companies in downtown Durham. So imagine three years, you add nearly
200 companies. And what we found is all of a sudden we are out of parking
downtown and so we kind of put our heads together with American Tobacco and
the first option that we offer is a free GoPass. So this bus pass is free to all members
of the American Underground. We’ve worked really closely with the City
of Durham on bike parking. You also want to draw in companies that
are creating jobs. And when we think about building a diverse ecosystem, having a
transit option so that all people in the community can access a job. That’s really
important to us. This is a community that is willing to
play its part so that the whole Durham, the whole Triangle community can grow
together. The #GoTogether campaign fits really well with what Durham is about. It’s centered in community. It’s a natural fit
for us. I think that we as a city can be very
progressive when it comes to transit and through collaborations with city
government and the private sector here at American Underground and elsewhere. Thinking about
how can we make these options even more seamless for people? Taking it one step
further I think we’ll do a lot for the progress
the Durham is made in the last 10 years or so.

Leave a Reply

Your email address will not be published. Required fields are marked *